Meet The Founder
Christal Agostino
The Strategist Behind Iconic Global Brands
Marketing executive, board director and speaker with award-winning global expertise, Christal has led brand strategy, digital content and partnership strategy on a global scale, for iconic brands.
Armed with an MBA specialized in International Luxury Brand Marketing, Christal has been the strategic force behind brand & digital platform launches for Loews Hotels, Air Canada enRoute Media (in her role as Publisher), Visit The County (in her role as Board Director and Marketing Chair) and Mercedes-Benz Canada. Her portfolio of work extends beyond these roles, helping iconic brands such as Bombardier Business Jets, Lindt Chocolate, L’Oreal (and many more!) connect meaningfully with their global audiences.
In her global role leading brand development through lifestyle partnerships for Fairmont Raffles Hotels International, Christal has crafted and executed exceptional brand programs tailored for the world’s most influential and discerning audiences. Her work spans from creating bespoke scents with Le Labo’s founders in the South of France to curating immersive musical journeys with Universal Music Group at the iconic Abbey Road Studios in London and the Peace Hotel in Shanghai. She has also orchestrated exclusive wellness experiences on Santa Monica Beach led by CrossFit World Champions and designed high-impact influencer events at the legendary Plaza Hotel in New York.
Having worked alongside the best subject matter experts globally, she knows what world class expertise looks like—and what doesn’t. She understands where digital marketing is headed and how top brands dominate through strategy, content, and partnerships.
Christal has leveraged this global experience to fuel BOA’s service offering and develop a collective of top-tier advisors, ensuring members gain access to only the most effective, results-driven insights and connections.
A recognized Forte Fellow and one of the Cannes Lions Creative Academy’s Top 30-under-30 Marketers, Christal is also an experienced speaker and workshop facilitator on personal brand strategy, marketing strategy, and women in leadership topics and has been featured in the Financial Post, Women of Influence, National Post, and The Globe & Mail.
Her luxury expertise was honed in Paris, where she specialized her MBA in International Luxury Brand Management and learned from industry leaders from the LVMH Group.
Christal brings years of Board Director experience through her roles as Marketing Chair and Board Director for Visit The County, Prince Edward County’s Destination Marketing & Management Organization (DMMO). She also served on the Queen’s University Smith Full-Time MBA Advisory Board, shaping the future of business education and mentorship.
The Making of BOA
As an executive navigating the corporate world, BOA’s founder, Christal recognized that even the most accomplished women often lack access to the strategic, financial, legal, and tactical expertise needed to reach the pinnacle of success.
Through BOA, Christal leverages her experience and connections to influential industry experts to empower women—amplifying voices, building wealth, and unlocking new levels of leadership and power—providing BOA clients with the same high-caliber guidance trusted by global brands and industry leaders.
Our inaugural service offering was born out of Christal's determination to ensure that brilliant, high-achieving women receive the recognition, power, and influence they deserve. Through these services, we arm women with the expertise, training, and services typically reserved for a select few.